Does Your Organization Prioritize Social Media Over Other Duties?
A recent survey conducted by the joint collaboration of Ragan Communications and NASDAQ OMX revealed that 27% of companies have employee(s) exclusively for focusing on social media marketing.
The poll was conducted on around 2700 employees related solely to social media marketing profession and it showed that 65% of companies have social media as their top most priority i.e. preference over there other duties.
The survey also revealed that:
- Sixty five percent of organizations pile social media on top of other responsibilities, while only 27 percent have someone who focuses exclusively on social media.
- Social media budgets remained flat in 2012, and are unlikely to increase in 2013.
- Seventy percent of respondents are either “dissatisfied” or only “somewhat satisfied” with how they measure their social media efforts, compared to a mere 31 percent who are “satisfied” or “very satisfied.”
So, the survey clearly shows that companies take social media marketing as a major tool of marketing and considers it as a ‘must have’ part of the modern day business.
Author @ 3wogle