Facebook Marketing- Things Which You May Not Know
A new term has now been attached with Facebook i.e. Facebook marketing, in fast few years, Facebook is eventually turning into a product or in more general a market place. Small and large, both businesses have included the Facebook marketing as one of the most important part of their marketing strategy; even companies are now keeping a separate budget for Facenook marketing.
Generally it is considered that creating a fan page is just good enough as far as Facebook marketing is concerned but in real time it’s more than that. You cannot just rely on your brand page and then just letting it go. The intent of Facebook marketing or any other form of marketing is to develop a relation between your brand and your customer. Elaborating this fact the Facebook’s director of online operations said in an interview that “The more that Facebook can help small businesses grow relationships with their customers and increase sales, the better,”
So it’s quite clear that businesses have to develop a relation to increase the reach and brand popularity over social media or Facebook. Below are some selected questions from that interview.
Interviewer: what’s most important when using Facebook for business?
Smith: Be real. People want to hear from the authentic you and have fun interacting with your business. Your customers are already on Facebook, checking out photos of their friends and videos of their niece’s first steps. They’re also eager to hear the story of what’s really happening in your business.
Interviewer: For business owners, what’s the most important metric to measure?
Smith: All businesses should be paying attention to the number of “People Talking About This” and friends of fans reached in their Page Insights page in your Admin Panel. Understand what types of posts are resonating with your fans and how you’re getting your messages to go viral. Ideally, you should have some sort of promotion that gets customers telling you that they heard about you on Facebook, so you can start to link your sales with your Facebook activity.
Interviewer: What Facebook tools are underutilized by small-business owners?
Smith: Page Insights is one, which offers free market research for your business. Use it to find out who your customers are, what type of posts are getting the best response from fans and how your advertising is driving new fans, new shares or new app installs.
Interviewer: What does an entrepreneur need to know to get the most out of Facebook advertising?
Smith: Play around with Facebook targeting. People put their likes and interests on their Timelines, so advertising can granularly target people who would be more interested in hearing from your business. If you’re running a health-food store, for instance, target people in your area who have “Vegetarian” in their profiles or health-related interests.
You can find broad categories such as expectant parents, moms, iPhone users, golf enthusiasts and even other small-business owners. Broad category targeting can help you find exactly who you want more quickly.
There’s also the new Promoted Posts. From your Page, you can turn those “must see” posts — say, for example, a celebrity comes into your restaurant — into ads to reach more of your fans. When you see in Page Insights that a post is getting really good response from fans, you can promote those posts quickly and easily.
Author @ 3wogle