The Right Time For Sharing Your Stuff On Social Media
Link marketing or internet marketing is the most popular form of marketing these days. Now companies doesn’t believe more in door to door marketing and rather this term has been replaced with computer to computer marketing, it seems quite funny to listen but seeing it from a technical and practical perspective it’s 100% currently implemented technique. This new emerging marketing trend is now getting mature and saturated in the market and marketing firms and thus establishing a new industry of digital marketing.
Search engine optimization (SEO), Social Media Marketing (SMM) and internet marketing are the common and most widely used terms in the current era. Either it’s a launch of your new product or promotion of any current product, all you have to do is to post a link on some of the Facebook pages (related to your targeted audience) which redirects the users to your official page or website where the original details of your product are.
As discussed in previous post also, timely, accurate & effective Facebook marketing strategies are very much important and play a significant role in brand’s success. Discussing the most common activity of Facebook i.e. sharing of links across different pages and personal walls, it is important to note that what the suitable times are for doing so. Bit.ly, a well known link shortening & tracking service has posted the best and worst times of posting links on popular social media like Facebook and twitter. Below are the best and worst time frames (in Eastern Standard Time) to share the links across twitter and Facebook.
Twitter: The largest micro blogging website. As per bit.ly statistics, “For Twitter, posting in the afternoon earlier in the week is your best chance at achieving a high click count (1-3pm Monday through Thursday). Posting after 8pm should be avoided. Specifically, don’t bother posting after 3pm on a Friday since, as far as being a gateway to drive traffic to your content, it appears that Twitter doesn’t work on weekends. The peaks of Twitter activity fall before the optimal time to post. The peak traffic times for Twitter are 9am through 3pm, Monday through Thursday. Posting on Twitter when there are many people clicking does help raise the average number of clicks, but it in no way guarantees an optimal amount of attention, since there is more competition for any individual’s attention. An optimal strategy must weigh the number of people paying attention against the number of other posts vying for that attention.”
Facebook: The king of social networking websites and an ideal place for online marketers. The peak times to share your links on Facebook as per bit.ly are “Links posted from 1pm to 4pm result in the highest average click through’s. The peak time of the week was on Wednesday at 3pm. Links posted after 8pm and before 8am will have more difficulty achieving high amounts of attention. As with Twitter, avoid posting on the weekends. Facebook traffic peeks mid-week, 1 to 3pm. While traffic starts to increase around 9am, one would be wise to wait to post until 11am. Traffic from Facebook fades after 4pm. Despite similar traffic counts at 8pm and 7pm, posting at 7pm will result in more clicks on average than posting at 8pm.”
These mentioned times shows that every social network has its own culture within it and its actually the users who have to understand the niche of the website and its users so that they can get more response on their postings and shared ideas. Elaborating this factor the blogpost of bit.ly mentioned that “By understanding the simple characteristics of each social network, you can publish your content at exactly the right time for it to reach the maximum number of people.”
This study shows that time matters a lot even if you are sharing something on any of the social network, Do you agree with this fact? What are your observations and do you think time matters on social networks? Share your experience and thoughts in comments section below.
Author @ 3wogle