Google’s New Anti Web-spam Algorithm- Time To Reward Quality Sites
Search engines are the key players in internet world and the captain of these players Is Google, the most widely used and popular one among the users. To be ranked on the top page of Google’s search results is a dream of every website owner but for that website should be of high rank and authentic so that Google’s crawler can rank it, To accomplish such results different optimization tactics are implemented to make website user friendly as well as search engine friendly. Google on the other hand compiles different search algorithms to rank quality websites but the thing which makes this job complex for Google is the ‘Black Hat’ optimization techniques or in other words ‘webspam’. To tackle those ‘webspam’ Google is now launching its new algorithm especially to counter web spamming and black hat SEO practices which misguides Google and violates the Google’s quality guidelines. The common black hat techniques are usually
Keyword Stuffing: Excessive and unnecessary use of keywords in content
Link schemes: Non-quality, paid and broken links.
Cloaking: To show different URL or content to users and search engines
Duplicate Content: Simple COPY & PASTE.
White Hat SEOs too doesn’t like these black hat SEO techniques because they are really turning the web in to a mess and to demolish such fraudulent tactics Google updated its search algorithm. Mr. Matt Cutts, the head of Google’s Web-spam team said that
“We’ve heard a lot of solid feedback from SEOs who are trying to do the right thing and who don’t want to see web-spam techniques rewarded, and we feel the same way.”
According to Google, this new algorithm will affect the 3.1% of search queries in English, 3% in German, Chinese and Arabic, the rate can be higher than this in more spamming languages such as Polish in which rate of effectiveness is 5%. The last Panda update affected the 12% of searches.
As Google mentioned in their blogs at inside search and webmaster central blogs that
“In the next few days, we’re launching an important algorithm change targeted at web-spam. The change will decrease rankings for sites that we believe are violating Google’s quality guidelines. This algorithm represents another step in our efforts to reduce web-spam and promote high quality content.”
Google has made it quite clear that they believe in quality rather than quantity and there is no room for the spammers as far as Google is concerned; now only the fresh, real and quality websites will be rewarded in the searches. The question is that, is Google killing SEO Industry? Well, Google itself has given the answer as they mentioned in their blog that,
“We want people doing white hat search engine optimization (or even no search engine optimization at all) to be free to focus on creating amazing, compelling web sites. As always, we’ll keep our ears open for feedback on ways to iterate and improve our ranking algorithms toward that goal.”
So, it can be concluded that content will be the key now and quality will win over quantity. Share your thoughts, reviews and Feedback via comments.
Author @ 3wogle