4 Ways of Effective Mobile Apps Marketing- A New Marketing Trend
With the introduction of portability and advancement in technology and especially in telecom sector the mobile industry has grown very fast. Now a mobile can be used for business communications, playing online games, access to the social networking websites, and mobile apps (for almost every purpose).
The best thing is that now your mobile can help you in getting road directions, indentifying/ searching hotels, restaurants, coffee shops, parks and so many other things which has really made the life much easier and simpler.
Talking about the location based mobile apps like foursquare; they have provided an opportunity to the marketers to use this advancement in technology for marketing purpose. So far Facebook marketing, twitter marketing has really provided businesses to emerge more powerfully and has established a communication medium between business and the consumer. Now, the eyes are on the mobile technology and features because people are now getting ‘mobile addicted. An info-graphic by Microsoft shows that almost 50% of the smartphone users’ login to their social networks profiles daily via their phone and there is no doubt that these numbers will grow with the passage of time.
So, it’s obvious that now a new trend of marketing through these apps will surely reach the highs of skies as Facebook marketing, twitter marketing and if making it more precise the internet marketing reached within in couple or three years, but as these apps are location based so the marketing strategies will have to be pin point accurate in this case, because any misguidance or miscommunication with the user can really turn into a mess for the business, so here are 4 effective marketing tips which can help you in planning effective marketing strategies.
There is always a question that why people don’t use location based apps when they really need it..?? You might be thinking that because they don’t want to?? Well, it’s really not like that. The answer is that they forget to use it. How to help it..?? It’s quite simple, all you have to do is to integrate an automatic notification system or in other words ‘Push notifications’, this technique really works really well from a marketing perspective. It allows you to promote your any ongoing event, special offer and any such activity by timely notifying (but not spamming) the users which ultimately gives a boost to your business and the credibility of the app.
The rewards and appreciation giveaways are always encouraged by customers because it makes them feel special and worthy, applying this marketing tactic within locality based mobile apps can really please your existing customers who will surely become your product’s ’mouth of word’ by spreading it among their friends/family networks. Any such strategy makes it more competitive which increases the use of the app and gives more exposure to the businesses on such networks.
The most important factor to be considered in marketing is the targeted audience because it’s really necessary to set the targeted people first otherwise your strategy will not be as effective as it could have been. Internet marketers or those who prefers Facebook marketing sets their targeted audience first so that the social reach of their product can really help their business. When it comes to mobile apps the term “geofencing’ comes into play, it’s like setting a virtual boundary around any location and whenever a user crosses that geofencing a notification of any offer, coupon or any other promotion appears via their location based mobile app.
It’s an era of multitasking and apps like foursquare allows a user to perform multi-tasks, for example a user can check in to a location via foursquare and at the same time can share a music or book or any material watching/reading at that time, this sharing is an indirect promotion of your service/products. So having the business deals with these types of companies like Getglue & Foursquare can really help you in boosting your product’s reach. People love and prefers to listen/watch/read the content shared by their friends and family networks so if you should optimize your content in a way that is should attract the people and encourage them to share it.
Author @ 3wogle